In the global textile and leather products industry, we focus on the import trade of vests, especially jerseys. Our business model is B2B, and we bring high-quality jersey products to all kinds of customers through close cooperation with international suppliers and agents. This includes not only sports organizations and clubs, but also retailers and other B2B customers.
According to the latest market research data, the total sales of the global jersey market will reach 50 billion US dollars in 2022, and it is expected to continue to grow at an average annual growth rate of 5% in the next five years. The main driving force comes from the increasing popularity of sports events and the increasing demand for sportswear.
Our target market is major sports clubs, schools, retailers and professional sports brands around the world. Especially those customers who are looking for high-quality, customizable jersey products. Through precise market positioning and strict quality control, we are able to provide high-quality products that meet market demand.
Our jersey products are made of high-quality fabrics with excellent breathability and moisture absorption, suitable for all kinds of sports occasions. In addition, we also provide a variety of styles and colors to meet the personalized needs of different customers. By importing high-quality materials, our jerseys are not only comfortable to wear, but also have good durability and fashion sense.
In terms of price, we minimize costs through bulk procurement and optimized supply chain management, so that we can provide competitive prices while maintaining high quality. In addition, we also flexibly adjust pricing strategies and provide differentiated product pricing according to different market demands and customer groups to increase market share.
In order to further enhance brand awareness and market share, we plan to carry out a series of promotional activities. This includes participating in international textile exhibitions, cooperating with well-known sports clubs to sponsor events, and online promotions and social media marketing. In addition, by inviting customers to visit our production lines and experience our quality and service firsthand, we believe that these initiatives will greatly enhance customer trust and loyalty.
Successful marketing is inseparable from close cooperation with suppliers, agents and advertising companies. By establishing stable cooperative relationships, we can ensure the continuous supply of products and get professional support in marketing promotion. We regularly communicate and provide feedback with partners to ensure timely optimization and adjustment of marketing strategies.
As of the third quarter of 2023, our market share has increased by 15% compared to the same period last year. By optimizing the supply chain and introducing new products, our sales have increased by 20% year-on-year. The following is a chart of our market data:
【sheet】 | Time period | Market share growth | Sales (US$ million) | | ------------- | ----------- | ------------------ | | 2022 Q3 | 10% | 50 | | 2023 Q3 | 15% | 60 | 【sheet】
In the future, we will continue to improve product quality and service levels, and further expand our global market share through innovation and market strategies. We believe that through continuous efforts and collaborative development with partners, we will become a global leading jersey supply chain company.
