introduction

As a leader in the textile and leather products industry, we specialize in the import trade of vests and jerseys, adopting a B2B business model. In order to further enhance brand awareness and market share, we have planned a series of well-designed promotional activities aimed at increasing sales and consolidating our market position.

Market research and target market determination

We first conducted a comprehensive market research and found that there is a great demand for vests and jerseys in the current market. Our target market is mainly group consumers such as sports clubs, schools and corporate teams.

Market research results:

• 80% of sports teams and clubs have a continuous demand for high-quality jerseys.
• 65% of corporate team building events require custom vests.
• 50% of schools need to purchase vests in bulk for school sports meets and daily sports activities.

Product positioning and pricing strategy

Based on market research, we position our vests and jerseys as high-quality, durable and competitively priced products. Our pricing strategy is to provide attractive volume discounts while maintaining high quality to meet the needs of B2B customers.

Price range:

Vest: 8 to 12 yuan per piece, with more discounts for bulk purchases.

Jerseys: 20 to 30 yuan each, with more discounts for bulk purchases.

Promotional activity planning

To ensure the effectiveness of promotional activities, we will adopt the following strategies:

1. Bulk Purchase Discount

Customers who purchase more than 100 items at one time can enjoy a 10% discount on the total price.

2. Free Sample Trial

Customers can apply for free samples and place large orders after they are satisfied.

3. Gift giving

Customers who purchase vests or jerseys over a specified amount will receive gifts such as customized sports water bottles.

4. Social Media Promotion

Promote promotional activities through platforms such as WeChat official accounts and Weibo, and organize online interactive activities to enhance the brand's social media exposure.

Effect evaluation and continuous improvement

To evaluate the effectiveness of promotional activities, we will continue to monitor sales data and customer feedback, and collect improvement suggestions through regular market research. Based on the evaluation results, we will adjust the promotion strategy accordingly to ensure the maximum effect of the activity.

Key indicators monitoring:

• The sales growth rate during the promotion period.
• Customer satisfaction survey results.
• Number of interactions and brand mentions on social media platforms.

Summarize

Through well-planned promotional activities, we are confident that we can achieve significant growth in sales and market share. We will continue to focus on providing customers with high-quality vests and jerseys and build a more competitive brand through effective marketing strategies.