The textile, leather and products industry is in an important period of change, especially driven by import trade and B2B business model. For companies whose main business is vests and jerseys, this is undoubtedly a huge market opportunity.
In order to gain a foothold in the competitive market, you first need to conduct in-depth market research. This includes understanding customer needs, competitor dynamics, and the latest market trends. According to our market research, the global sportswear market is expected to continue to expand at an average annual growth rate of 5% in the next five years. This shows that the market demand for products such as vests and jerseys is increasing.
After clarifying the target market, accurate product positioning and reasonable pricing strategies are key. As important components of sportswear, vests and jerseys need to highlight their functionality and comfort. At the same time, the price must take into account both market acceptance and the company's profit margin. We recommend following the steps below to develop product positioning and pricing strategies:
1. Functional description: Emphasis on breathability, high elasticity, antibacterial and other functions.
2. Comfort experience: Use soft fabric to ensure comfortable wearing.
3. Pricing strategy: Provide products at different price points based on market segmentation, such as basic models, mid-to-high-end professional models.
In order to increase brand awareness and sales, it is essential to plan a series of promotional activities and brand promotion strategies. Here are a few recommended promotional measures:
Online promotion: advertising and KOL cooperation on major social media platforms (such as WeChat, Weibo, and Tik Tok).
Offline activities: Participate in international sporting goods exhibitions and showcase the latest products and technologies at the exhibitions.
Cooperative marketing: Cooperate with well-known sports brands or gyms to achieve a win-win effect through joint brand promotion activities.
As an import trading company, cooperation with high-quality foreign suppliers and local agents is also an indispensable part of marketing activities. We recommend establishing long-term strategic partnerships with world-renowned suppliers to ensure product quality and supply stability, and to occupy the market faster through local agents.
Through scientific market research, precise product positioning, reasonable pricing strategies and effective promotional activities, we are confident that we can achieve remarkable results in the import B2B business. In the future, we will continue to optimize our business model, enhance brand awareness, and achieve steady growth in sales and market share. 📈
