Against the backdrop of the growing global textile market, we have found through comprehensive market research that the demand for vests and jerseys continues to rise, especially driven by the global sporting goods market. According to market research data, the global sporting goods market is expected to grow at an average annual rate of 5% in the next five years. As an important part of this market, the demand for vests and jerseys will grow at a faster rate.
Through in-depth analysis of the target market, we found that sportswear is particularly popular among young consumers who pursue fashion, quality and comfort. Therefore, in import trade, we pay special attention to product quality and design to ensure that each product can meet the high standards of consumers.
In order to stand out in the fiercely competitive market, we adopt a refined product positioning strategy. First, we divide our vest products into sports series, leisure series and high-end customized series to meet the needs of different consumers. For example, the sports series emphasizes functionality and sweat absorption and breathability, while the leisure series focuses on fashion design and comfort.
In terms of pricing strategy, we have adopted a flexible pricing strategy based on market demand and cost analysis. The sports series products are positioned in the mid-to-high-end market, with moderate prices but High cost performance; the leisure series are priced slightly lower to attract more young consumers; the high-end customized series adopts a high-price strategy through customized services and high-quality materials to meet consumers' demand for personalized and high-end products.
To increase brand awareness and market share, we have launched a series of innovative promotional activities. For example, we launched limited edition products during major sporting events and combined online and offline omnichannel promotions to attract a lot of attention. In addition, we also cooperated with some well-known athletes and sports stars to further enhance brand exposure through their influence.
In terms of brand building, we focus on interacting with consumers through social media and e-commerce platforms, publishing videos and articles about product design and production processes to enhance consumers' trust and recognition of the brand. Through a series of precise marketing activities, we have deeply embedded the brand image in the minds of consumers and successfully enhanced the brand's market influence.
In the B2B business model, we attach great importance to cooperation with suppliers, agents and advertising companies to jointly promote business development. By establishing transparent and stable cooperative relationships, we can not only ensure product quality and supply chain stability, but also get more support in marketing and brand promotion.
For example, through in-depth cooperation with a well-known sports goods agent, we successfully entered multiple international markets and rapidly expanded our market share with the help of its rich sales channels. In addition, we also cooperated with a number of advertising companies, and with the help of their professional marketing plans and creativity, we carried out a series of efficient marketing activities and achieved remarkable results.
Through professional market research, precise product positioning and flexible pricing strategies, as well as innovative promotional activities and brand building, we have achieved remarkable success in the global import trade of vests and jerseys. Data shows that our sales have increased by 25% and our market share has increased by 10% in the past year.
Looking ahead, we will continue to deepen our presence in the Global Market, continuously optimize our product and supply chains, and enhance the accuracy and effectiveness of our marketing strategies. We will achieve sustainable business growth and competitive advantage by further increasing brand awareness and expanding into more international markets.
In short, we will continue to adhere to the development path of specialization and refinement, seize opportunities in the global market, grow together with our partners, and strive to establish a more outstanding brand image and market position in the import trade of vests and jerseys.
